Pricing
Start free. Scale when it works.
Every plan includes the full research loop; launching test ads on Facebook and Instagram starts on Growth. Usage is metered in CF Tokens — a full validated project (5 ICPs) costs about 3,500 tokens. Volume discounts and prepaid terms built in.
Free trial — 500 CF Tokens
Enough for your first ICP hypotheses, one deep segment profile, and research questions. No card required.
What are CF Tokens?
CF Tokens are the unit we use to meter AI work across briefs, segmentation, personas, research, and Meta Ads planning. Actual usage depends on project size; the table below shows typical minimums per action.
Pay online with WayForPay from Billing after registration. Prepay 3, 6, or 12 months and save up to 20%.
Monthly packages
Recurring plans with CF Tokens refreshed each billing period.
Starter
49.00 USD/ month
5,000
CF Tokens / month
- ≈ 1 full research project (5 ICPs) per month · no test ads on Facebook and Instagram
- 1 workspace user
- Unused tokens expire monthly
Growth
149.00 USD/ month
20,000
CF Tokens / month
- ≈ 5 full research projects per month + launching test ads on Facebook and Instagram
- 1 workspace user
- Unused tokens roll over 1 month
Agency
499.00 USD/ month
80,000
CF Tokens / month
- ≈ 22 full research projects per month + test ads on Facebook and Instagram + multi-client workspaces
- 5 workspace users
- Unused tokens roll over 2 months
Enterprise
from $1,990/ month
220,000+ CF Tokens, custom quotas
- Unlimited seats
- SSO & DPA
- White-label reports
- Human-panel validation
- Priority SLA & onboarding
Pay upfront, pay less
Prepay a longer term and get a discount on any monthly plan:
−5%
3 months
−10%
6 months
−20%
12 months
Choose the term at checkout in Billing after registration.
One-time top-ups
Add extra CF Tokens without changing your monthly plan. A top-up does not unlock test ads on Facebook and Instagram — that takes the Growth plan or higher.
Typical token usage
Minimum tokens reserved before each AI action. Final usage may be higher for large projects.
| Action | From (tokens) |
|---|---|
| Audience segmentation | 135 |
| Segment profile enrichment | 80 |
| Personas | 145 |
| Research questions | 30 |
| Full research survey | 255 |
| Meta Ads campaign plan | 200 |
| Meta creatives generation | 275 |
| Meta performance review | 180 |
| Search & Display plan | 80 |
| Multichannel plan | 90 |
| pricing.features.items.audience_profile | 25 |
| pricing.features.items.creative_hypothesis | 50 |
| pricing.features.items.messages_channels | 65 |
| pricing.features.items.audience_insights | 135 |
Ready to validate your audience?
Create a free account, submit your startup brief, and see which ICPs deserve your next experiment.